Several times a year, the Chicago Tribune joins with our promotions partner to offer our advertisers the opportunity to sponsor themed sweepstakes. The prize is provided by our partner, meaning your whole budget can be put toward driving traffic to the entry page.
See below for the schedule of available sweepstakes for 2021! Contact your sales rep or reach out to us here for more information.
Jan 11 - Feb. 8, 2021
Mar. 8 - Apr. 5, 2021
May 3 - May 31, 2021
Jul. 12 - Aug. 9, 2021
Sep.13- Oct.11, 2021
Nov. 8-Dec. 13,2021
Sweepstakes have high visibility and can include lead-generating questions that will allow you to prioritize follow up with new customers.
Since we take care of the cash prize, your budget is dedicated to driving traffic to the entry page. As the presenting sponsor, you choose the form fields that will build your marketing database, you have 100% share of voice in ads on the landing page, and you own the bounce back email which can be used to drive traffic to your website, distribute promo codes and offers, or offer an incentive to drive in-store traffic.
We work with your budget. We do recommend, at minimum, driving traffic with a Facebook Handshake, which is a co-branded post using Chicago Tribune’s Facebook handle and promoted as an ad to your target audience (i.e. – not only our followers). We do this because we know that social promotion is the primary driver of entries and offers the most exposure.
– Targeted email
– Display ads on ChicagoTribune.com
– Print
– Newsletter sponsorships
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